About

Mehr Wins is where Persian spirit meets modern meaning. The name comes from the Persian word Mehr, a word that carries ideas of love, kindness, light, and human connection, combined with the hopeful idea behind the word wins. Truth, light, and love are not just words here. They are the heart of every design.

This brand was created to honor Persian culture through a modern and meaningful visual language. Inspired by poetry, symbolism, and a deep respect for beauty and the human spirit, each piece is made with care, intention, and pride. Mehr Wins is not just a name. It is a message. Truth. Light. Love.

Designer

Hi, I’m John Gruca, the creator of Mehr Wins. My love for Persian culture, its poetry, and its sense of beauty is what gave life to this project. What started as inspiration became something deeply personal, and today every design I create is made with care, intention, and genuine respect.