Mehr Wins is my play on the English phrase "Love Wins." It weaves together the rich meaning of the Persian word Mehr, which holds love, kindness, light, friendship, and truth, with the universal hope found in the word wins. This blend of languages and values is at the heart of everything I create here.

Mehr Wins is where Persian spirit meets modern meaning. Truth, light, and love aren’t just words here; they're carried in every design with intention, pride, and heart. This brand was created to honor Persian culture in a modern voice.

The people who inspired this work changed how I see the world with their strength, kindness, humility, and honest love. This is my way of honoring that connection, not through trends, but through designs rooted in my own sense of meaning. My goal is to honor the richness of Persian history and the spirit of its ancient ways. I also recognize that the West, including my own country, has played a painful role in that history. This work isn’t about difficult history, it's about connection. If I ever misinterpret something or miss the mark, I welcome the chance to learn and grow. This project is rooted in care, humility, and a deep love for the culture.

The name comes from Mehr, a Persian word rooted in love, light, truth, and friendship. It lives in ancient values, in the poetry of Hafez and Rumi, and in the spirit of a people who carry dignity through every hardship.

I’m not Persian, but I carry a deep love for the culture, its past, and its people. This work is about honoring that heritage with honesty and care. While I understand that history is complex, my focus is simple. I want to celebrate the beauty that’s endured and the light that continues to shine through.

Whether it’s a shirt, mug, sticker, or something else you carry with you, every piece is created with purpose, something you’d be proud to wear or share.

Mehr Wins isn’t just a name. It’s a message. Truth. Light. Love. That’s what it stands for. That’s what I believe in.